We make places irresistible.
We are a family partnership — experienced, nimble and friendly.
Based in London, we operate globally.
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A family venture of communications industry experts, bringing decades of combined experience.
Communications leader with over 20 years of experience in bringing to life exciting projects across the contemporary art, luxury and culture sectors. Alumna of the Sotheby's Institute of Art. Member of AWITA and ICOM. Mentor for creative women.
Award-winning creative director, producer and strategist with focus on all things immersive and experiential. Researcher into creativity and storytelling, alumnus of the Royal College of Art. Founder of Lightscape Ventures. Member of IEN and WXO.
Dubai, UAE · 2025
Audience research, personae mapping, brand positioning and a full Heroika sprint, with two interlocking strategies and a year-long phased roadmap.
Read more →Kikinda & Belgrade, Serbia · 2026
International communications campaign for the world's largest terracotta sculpture institution: two cities, two landmark moments, 80,000+ views across a six-week campaign.
Read more →
Hosted by Anastasia Lander, Lander Talks features founders and operators from art, design, architecture, fashion, jewellery, tourism and wellness — new interviews joining the series every week.
Friend of a Friend is building a professional community for creative women.
"Is it complicated? Yes. That's exactly why it's interesting."
"At AMARIMA we're the adults who haven't forgotten how to play."
"My job is to take a client's thoughts and transform them into a wearable object."
Our proprietary method puts storytelling at the heart of strategy. Through intensive 1–2 day workshops, we help organisations unlock their narrative potential and craft stories that resonate deeply — and endure.
Learn more about Heroika →Our partners gain wider media reach, stronger visitor flow and deeper community links.
We'd love to hear about your place and explore how we can make it irresistible.
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