JMExplain to me what you do like I'm five years old.
My team and I make magic happen. We strategize and design the experience of places and meaningful moments, beyond just what they look like. We study the psychology behind what people need to thrive and feel inspired, and we produce sculptures, art and design objects you can actually touch and enjoy. At AMARIMA we're the adults who haven't forgotten how to play.
What are you working on right now?
I'm the Founder of AMARIMA. Our divisions are EXPERIENCES (end-to-end experiential design and strategy), LABS (research into behavioural psychology and the future of experiences), and FORMS (haptic and sensorial art and design objects). We're building a new kind of luxury by connecting the dots across experience, science, and art.
How did you get here?
A decade building brand experiences, social impact and sustainability strategies; producing living labs like Barcelona's top coffee club of 1,500 people; a Swiss hospitality MBA; a book of short stories written while living as a nomad; eleven years living in New York City; starting my own company. I've been building AMARIMA for my whole life.
What was the moment you nearly stopped, and what kept you going?
I ended a relationship that was really bad for me and came out of it with just my cat Pomba in my backpack, a van full of art, books, and clothes, and a notebook with plans for AMARIMA. My best friends, family, and colleagues reminded me who I was, and kept me thinking big when all I wanted to do was hide.
What are you building towards that doesn't exist yet?
A world where we prioritize what we already know matters most.