Case study · Kikinda & Belgrade, Serbia · 2026

Terra

Four decades of terracotta, two cities, one story

Terra Center for Fine and Applied Arts in Kikinda, Serbia, is the world's largest institution dedicated to contemporary terracotta sculpture: a 2,100 sq m former military manège housing more than 1,200 monumental works by artists from 43 countries, built around a Sculpture Symposium running since 1982.

Landerlander led the international communications campaign for two landmark moments: the Night of the Museum in Kikinda and Pearl Made of Clay, a retrospective at Silosi Belgrade. The creative direction of Terra Ephemera was led by Lightscape Ventures, co-founded by Victor Lander.

Two cities. Two campaign moments. 80,000+ views across a six-week international campaign.
Terra installation view
Photo by Ilya Ivanov and Konstantin Kondrukhov
Terra Ephemera projection
Approach

Two disciplines, one campaign

The campaign ran across two interlocking tracks: Landerlander led international communications, positioning Terra for art, culture, design and destination press; Lightscape Ventures led the conceptual and creative direction, curation and production of Terra Ephemera, the site-specific multimedia programme that gave the campaign its contemporary edge.

Communications — Landerlander
  • Opened the engagement with a strategic communications workshop: clarified the institution's positioning, developed a campaign plan, established shared language, and identified the editorial angles best suited to media
  • Built the narrative around the institution and its collection: a singular cultural ecosystem rooted in one material, one place and four decades of accumulated international practice
  • Produced multilingual press materials positioning Terra for art, culture, design and destination press across Europe with a focus on varied diasporic media
  • Used Terra Ephemera as a contemporary editorial layer, opening the story to new media and creative technology audiences
  • Ran a parallel broadcasting channels campaign targeting Russian-speaking diaspora and Serbian cultural audiences; structured the campaign around the travelling arc from Kikinda to Belgrade
Creative Direction — Lightscape Ventures
  • Curated and produced Terra Ephemera: three site-specific multimedia installations by international artists Aizek, Ivan Solod and Sasha Snova in dialogue with Terra's permanent terracotta collection
Night of the Museum
Silosi Belgrade
Terra installation detail
Results
80,000+
Views
Across 24 social media posts · Apr–Jun 2026
2
Cities · 2 campaign moments
Night of the Museum, Kikinda (May) + Pearl Made of Clay, Silosi Belgrade (Jun)
3
International outlets
CreativeApplications.Net · Manchester Magazine · Hyper Culture Collective
International editorial coverage CreativeApplications.Net Manchester Magazine Hyper Culture Collective
Verica Nemet
Curator, Terra Center
for Fine and Applied Arts
"Landerlander and Lightscape Ventures' energy, dedication, vision, and professionalism brought something truly extraordinary to Terra. What Lightscape Ventures and the artists created with multimedia art gave an entirely new dimension to the sculptures — seeing the videos alone was enough to give us chills."
Lightscape Ventures
"Visitors gathered around these works, then continued into the wider collection staying for longer."
Get in touch

Let's have a chat.

We'd love to hear about your place and explore how we can make it irresistible.

Anastasia Lander
+44 7957 114873
anastasia@landerlander.com
Victor Lander
+44 7957 114963
victor@landerlander.com
Visit us
Somerset House Exchange
Strand, London WC2R 1LA